Digital marketing encompasses a wide range of techniques and strategies, including:

• Search engine optimization (SEO) - optimizing a website to rank higher in search engine results pages (SERPs) to increase organic traffic.
• Pay-per-click (PPC) advertising - using paid ads on search engines, social media, and other websites to drive traffic to a website and generate leads or sales.
• Social media marketing - using social media platforms to build brand awareness, engage with customers, and promote products and services.
• Content marketing - creating and distributing valuable content, such as blog posts, videos, and infographics, to attract and engage with customers.
• Email marketing - sending targeted emails to prospects and customers to promote products and services, build relationships, and drive sales.
• Mobile marketing - using mobile apps and messaging services to reach and engage with customers on their mobile devices.

Digital marketing allows businesses to reach a global audience, measure the effectiveness of their marketing campaigns, and make data-driven decisions to optimize their marketing strategies.